Monday, April 16, 2007

Pew Research: What Americans Know - Still not much

There is 24/7 Cable News, and the Internet to search for information and yet people people haven't changed much as far as knowledge of National and International affairs. Pew Research did a survey which shows that people, today, know as much as they did in the 80's.

From the Pew Research web site:

On average, today's citizens are about as able to name their leaders, and are about as aware of major news events, as was the public nearly 20 years ago. The new survey includes nine questions that are either identical or roughly comparable to questions asked in the late 1980s and early 1990s. In 2007, somewhat fewer were able to name their governor, the vice president, and the president of Russia, but more respondents than in the earlier era gave correct answers to questions pertaining to national politics.

In 1989, for example, 74% could come up with Dan Quayle's name when asked who the vice president is. Today, somewhat fewer (69%) are able to recall Dick Cheney. However, more Americans now know that the chief justice of the Supreme Court is generally considered a conservative and that Democrats control Congress than knew these things in 1989. Some of the largest knowledge differences between the two time periods may reflect differences in the amount of press coverage of a particular issue or public figure at the time the surveys were taken. But taken as a whole the findings suggest little change in overall levels of public knowledge.

The survey provides further evidence that changing news formats are not having a great deal of impact on how much the public knows about national and international affairs. The polling does find the expected correlation between how much citizens know and how avidly they watch, read, or listen to news reports. The most knowledgeable third of the public is four times more likely than the least knowledgeable third to say they enjoy keeping up with the news "a lot."

Here is the surprising part of the research. Pew breaks down the knowledge by the different news outlets:
There are substantial differences in the knowledge levels of the audiences for different news outlets. However, there is no clear connection between news formats and what audiences know. Well-informed audiences come from cable (Daily Show/Colbert Report, O'Reilly Factor), the internet (especially major newspaper websites), broadcast TV (NewsHour with Jim Lehrer) and radio (NPR, Rush Limbaugh's program). The less informed audiences also frequent a mix of formats: broadcast television (network morning news shows, local news), cable (Fox News Channel), and the internet (online blogs where people discuss news events).

Interesting that the Daily Show and Colbert Report have the most well-informed audience and Fox News Channel have the less informed audience.

1 comment:

Unknown said...

yup,

wonder what the details are to that survey?